Mitch Van Mitch Van

Four reasons your job ad is getting fewer applicants

It is no secret that the COVID-19 pandemic has significantly impacted the job market, with job seekers becoming increasingly selective about the roles they apply for. According to SEEK data, there has been a 32% decrease in the number of applications per ad compared to two years ago, with the number of applications made by each candidate falling by 15% on average since the start of the pandemic. This trend has affected various job types, including those in the trades, construction, and service industries.

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Mitch Van Mitch Van

Lead Generation through Cold Calling as a Trade, Construction and Service-Based business owner

If you're a tradie, construction, or service-based business owner, cold calling can be an effective way to generate new business. However, it can also be intimidating and time-consuming. In this article, we'll discuss in detail how to start cold calling new prospects, including how to create a list of potential people to call, strategies around gathering information, different ways to touch base, how to get a meeting with them, and tips for successful cold calling.

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Mitch Van Mitch Van

SEO VS Google Ads. Which one is best for Trade, construction and service based businesses?

If you own a trade, construction, or service-based firm, you understand how crucial it is to attract new clients. There are two main ways to accomplish this in the modern digital era: through search engine optimisation (SEO) and through Google AdWords. Which one, nevertheless, is better for your company? Let's examine each's advantages and disadvantages in more detail.

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Mitch Van Mitch Van

How to build a marketing plan for your Trade, Construction or service-based business.

As a trade, construction, or service-based business owner, you know how important it is to attract new customers and increase their average spend. But without a solid marketing plan, it can be challenging to achieve these goals. In this article, we will share some tips on how to create a marketing plan that will lead to massive growth of customers and average client spend.

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Mitch Van Mitch Van

Level Up Your Business: The Power of Coaching for Small Business Owners

Small business owners are often faced with a myriad of challenges that can be overwhelming. From managing employees and finances to marketing and sales, it can be difficult to know where to focus your efforts. This is where tradies business coaching can be a game-changer. In this article, we'll explore the power of coaching for small business owners and how it can help you level up your business.

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Mitch Van Mitch Van

Maximising Profits: 6 Steps to Establish a Winning Pricing Strategy for Your Trade, Construction, or Service-Based Business

This article provides a comprehensive guide for trade, construction, or service-based business owners on establishing an effective pricing strategy. With six key steps that cover cost analysis, competition research, value proposition, market demand, pricing testing, and transparency, readers will learn how to develop a pricing strategy that maximizes profits and boosts customer confidence.

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